Thursday, September 18, 2014

Generating Low Cost Website Traffic



If you are wondering how big sites get their traffic, most of them are spending tons of money to drive the traffic to their sites. They invest in many advertising campaigns and different forms of marketing schemes and strategies. The money works well for them and that’s what they are anyways: high earning, big hitting websites.

However, if you are just starting up, you don’t have to do this if you don’t really have these types of resources. There are other ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their legs and arms over it.

Here are few ways to generate lowcost website traffic that could help your site make it to Google rankings. Even if you only get a small percentage of successful visitors into client ratio, it still works especially if the traffic is high.

 

Link Exchange 

 

This is a tested and proven method. There is no way you would you see a site not linking to another site. Most webmasters are willing to exchange links with one another so that they could establish public awareness about their sites. This is absolutely free; if you do this religiously, you will soon feel the sudden upsurge of traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject. Exchanging links also boosts your chances of getting a high ranking in search engine results. Search engines ranks sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, especially Google, you will generate more traffic in your website without spending a single cent on it.

 

Article Submission 

 

E-zines and online encyclopedias provide free space for articles to be submitted. If you want to save costs, you can write the articles yourself, and submit manually. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself. You can also do the submission in autopilot but you have to invest in an article submission software. 

When you write articles, make sure they are themed along with the niche of your site. Write something that you have expertise on so that when they read it; make your readers feel your knowledge about the subject. Write articles that produce tips and guidelines to the subject or niche your site has.

Don’t forget to include a resource box at the end of your article with a link pointing to your wesite. Write a little about yourself and your business.

 

Newsletter 

 

This may sound like hard work because you will be needing lots of articles to build a newsletter. On the contrary, this is not the case. There are many freelance writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. You will provide free advertising for them, they will do the hard part of the job, which is building the content of your site’s newsletter. As your newsletter gets pass around, this will widen public awareness and build an opt-in list that can regularly visit your site.

 

Online Communities and Forums 

 

This only requires your time and nothing else. By joining, you can share your knowledge and expertise in the communities, and promote your website as well. You can also get free advertising when you go to forums that have the same subject or niche with your site. Share your two cents and let them see how knowledgeable you are with the subject. This is a good way to build your reputation. You also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by other businesses and ordinary site visitors.

Tuesday, August 5, 2014

Facebook: The Game Changer

The internet offers great opportunities for online entrepreneurs. If you want to make extra money but you don’t want to quit your 9 - 5 job, the internet is the place to go. Online businesses are continuing to grow in numbers today, and many people are now making a lot of money from internet marketing and affiliate marketing.

With internet marketing, you don’t really need to have the actual product to sell. You will be marketing for other people who have the product or service, and make money advertising their offers. It may seem easy but it's really not. Even experienced marketers agree that internet marketing is a new kind of marketing that will need new skills and new strategies. If you are new to this kind of venture, then you might want to know about Facebook marketing. Marketing through Facebook is a lot easier but is as effective as any strategies available nowadays.

Facebook is now one of the most popular social networking sites in the world. In fact, there are more than 60 million subscribers and is continuing to grow very rapidly. This kind of traffic is what dedicated internet marketers are looking for. Traffic is readily available in Facebook. You have the tools necessary for you to market your website, as well as the products or services your affiliate is trying to sell.

In Facebook, you can create your own network. You can easily start out by adding old friends, colleagues, and relatives in your network. You can expand and start building new relationships, join or create group. You can start marketing by using some of the applications or tools that Facebook provides.

So, the next time you try internet marketing, you might want to try marketing your business on Facebook. From traffic to tools to great advertising programs, Facebook will be able to provide it all.

Sunday, June 15, 2014

Understanding The Fine Line Between Spamming and Internet Marketing

So what really separates aggressive internet marketing from spamming? Business owners who take advantage of Internet marketing realize there is a fine line between marketing and spamming and orchestrating their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. The definition of spam is open to interpretation. It can be unsolicited emails, or message board postings which are posted solely for advertising. Let's analyze the differences.

 

Message Boards

Message boards, by definition, are essentially online meetings places for Internet users who share a particular interest where they can exchange ideas, ask or answer questions or --- just socialize. These message boards allow users to register and post messages. Message boards have asset of guidelines which users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content, and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the board moderators deleting your account, which is worse than other members not paying much attention to your posts.

Message boards are ideal for online marketing because they provide access to a specialized target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. On the other hand, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

Email Advertising

Most Internet users to not appreciate unsolicited emails, period. This is often the case when site owners buy email lists and send their ads to practically everyone on the list. This is not effective because recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their service provider who may investigate the claim that you are a spammer. A better way to approach the concept of this type of marketing is to only send e-newsletters and ads to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

Thursday, April 10, 2014

Online Marketing Through Article Posting

The main function of websites is to deliver valuable information to people. Internet users use search engines to find web pages that deliver information of great value to them. This is where articles, blogs, and press releases come in. These contents are used to give information of value to user. 

Article Marketing - A Simple Process

Article marketing is a simple process. Just write an article that is of great value to the readers. Add an author's bio at the end of it and a couple of links within the body. And that's it! This dramatically affects the amount of traffic going to your website and even increases your search engine ranking. 

The article should be anywhere between 350 – 1000 words, or even more. Do not be blatantly sound promotional. Up to three links are generally allowed. Make the information useful. 

It's very important to proofread all your articles carefully before publishing it online. The smallest errors need to be avoided as they damage your online reputation. To create traffic online with article marketing, submit your articles to sites with high page ranking and authority. Some sites charge a nominal fee. The quantity of articles you write matters here. The more articles are written and submitted, the better.

Make A Great Headline

Take time to think of a great headline. A headline is what readers noticed first. It is what draws a reader to read your article or ignore it. Naturally you must work on the headline as the most important part of the article. 

Create A Signature/Bio

The anchor text in the author's bio should include the phrase that you want to rank highly in search results. If you want to rank highly on "Best Online Marketing Strategies", make sure that it is a part of the bio and features as the anchor text that links back to your website.

Bookmark Your Articles

To create traffic online through article marketing, bookmark the web pages with your articles with popular bookmark sites, for example digg.com and del.icio.us, these sites are growing in popularity by the day. Adding social bookmark links to your articles makes it easy for readers to find your content.

Tuesday, March 4, 2014

Extending The Reach of Your Site Through 8 Easy Ways

Successful websites build links, increase connections, make partnerships, do anything to widen their audience and increase link popularity. Extending the reach of a website creates great exposure and targeted traffic, which often translates to leads and sales.

Here are 8 easy ways you can apply to extend the reach of your website:

  1. RSS Feeds and Blogging - RSS, or Rich Site Summary, is the "granddaddy of it all," when it comes to attracting traffic and extending the reach of a website. Basically, a summary or snippet of your blog will be syndicated to interested parties. Syndicated RSS feeds are like mini satellites sites of your blog all over the web. 
  2. Offline Advertising - Billboards, posters, and other types of traditional advertising still works well when it comes to offline advertising. Placing your website's URL or logo in printed materials plays a vital role in your branding efforts.
  3. Forum Posting - Participating in online community discussions is a great way to build your reputation online --- as a very helpful contributor and site owner/administrator. It is a common practice in online forums to place the contributor/member's signature below the post, giving your site a greater exposure.
  4. E-books - Creating a simple e-book about your site and distributing them for free is a good way to reach wider audience. Make sure to include your links and logo as part of branding efforts.
  5. Newsletter - One good way to generate lead is to add a sign-up form in your site where members can register and subscribe to a monthly newsletter. Broaden the scope of your site by offering diverse information in your newsletter.
  6. Old School Link Building - Building links take a bit of hard work but it pays off big time. This can be done through guest blogging, creating mini sites, online videos, blog commenting, and so on. 
  7. Press Release/Article Writing - Create newsworthy content and submit them to high ranking article and press release sites. 
  8. Utilize The Power of Social Media - this is pretty self-explanatory. By adding social networking widgets in your site will make sharing easy for your readers.  It will boost your site's creditability and visibility, bringing in more targeted leads and traffic.