Successful websites build links, increase connections, make partnerships, do anything to widen their audience and increase link popularity. Extending the reach of a website creates great exposure and targeted traffic, which often translates to leads and sales.
Here are 8 easy ways you can apply to extend the reach of your website:
- RSS Feeds and Blogging - RSS, or Rich Site Summary, is the "granddaddy of it all," when it comes to attracting traffic and extending the reach of a website. Basically, a summary or snippet of your blog will be syndicated to interested parties. Syndicated RSS feeds are like mini satellites sites of your blog all over the web.
- Offline Advertising - Billboards, posters, and other types of traditional advertising still works well when it comes to offline advertising. Placing your website's URL or logo in printed materials plays a vital role in your branding efforts.
- Forum Posting - Participating in online community discussions is a great way to build your reputation online --- as a very helpful contributor and site owner/administrator. It is a common practice in online forums to place the contributor/member's signature below the post, giving your site a greater exposure.
- E-books - Creating a simple e-book about your site and distributing them for free is a good way to reach wider audience. Make sure to include your links and logo as part of branding efforts.
- Newsletter - One good way to generate lead is to add a sign-up form in your site where members can register and subscribe to a monthly newsletter. Broaden the scope of your site by offering diverse information in your newsletter.
- Old School Link Building - Building links take a bit of hard work but it pays off big time. This can be done through guest blogging, creating mini sites, online videos, blog commenting, and so on.
- Press Release/Article Writing - Create newsworthy content and submit them to high ranking article and press release sites.
- Utilize The Power of Social Media - this is pretty self-explanatory. By adding social networking widgets in your site will make sharing easy for your readers. It will boost your site's creditability and visibility, bringing in more targeted leads and traffic.
